BRAND MANAGERS/ASSISTANT BRAND MANAGERS/TRAINEE BRAND MANAGERS
CATEGORY : GENERAL
REFERENCE NO. : 9
The ideal candidate will not be more than 33 years of age and possessed a bachelor degree at least second class upper division or its equivalent in the Arts, Social Sciences, Sciences, Applied Sciences or Engineering. They will have 3-5 years experience in brand management in a reputable fast moving consumer?s goods company and be able to demonstrate the quality of their contribution to the attainment of the marketing objectives of their previous experience.
Candidates without brand management experience may apply for the Trainee Position, but should ideally, possess an MBA qualification obtained on full-time basis from a reputable higher institution and have some commercial experience. Candidates for this position are likely to be within 26-28 age range RESPONSIBILITIES
Successful candidates will report to the General Manager (Marketing) and will be responsible for delivering the following:
Accelerate growth development of assigned brand(s) by implementing strategies that drive brand building, including awareness, trial, usage, preference, value for money, etc. Specifically, this include:
Development of annual brand plans, excellent, timely, cost-effective, and cost-efficient implementation of approved brand activities Growing the brand equity, and constant monitoring and management of brands health, using key brand metrics.Leading the understanding of the consumers habits (Usage, Attitude, Media Habits, etc) and leveraging them to drive brand growth through insightful brand communication and marketing activities.Leading the design and implementation of brand activities that drive trials, usage and loyalty amongst existing and new users.Identify new 'big' growth drivers and develop plans to exploit them.Project leadership for other assigned projectsClosing Date: 19 April 2010CLICK HERE TO APPLY