The Lead Consultant, Above Media, has advised the Federal Government to review its rebranding campaign.
Yusuf, author of Appraisal of the Rebranding campaign of the Federal Government of Nigeria stated this ahead of the launch of his book.
The book examines the image crisis in Nigeria and the attempts at branding and rebranding the nation. Also analysed are the kind of reactions that the rebranding elicited and a prognosis on what could be done.
According to Yusuf, a doctoral student of Public Affairs and Administration, Walden University, the image crisis between 1993 and 1999 was attributed to the country?s lack of democratic progress.
While arguing that the rebranding campaign seemed to be more of a cosmetic remedy, the author recommends, among other panaceas, that beyond sloganeering, the government should address the issues that led to the image crisis.
In the 123-page book, Yusuf, traces back the crisis of the country to after independence.
The book will be launched in Lagos next January.