Nigeria?s young and vibrant agency, 7even interactive, has recorded a feat by becoming the only agency in West Africa with a medal in the ?Digital & Interactive Communication: Social Media category at the just concluded Loeries International advertising awards which was held in South Africa.
According to entries and nominations data released on the organisers (Loeries) Awards website, only three Nigerian advertising agencies? entries got shortlisted for the prestigious awards. These include Noah?s Ark?s two nominations; X3M Ideas has one, while 7even Interactive also had one nomination while Nigeria?s advertising school, O2 Academy, also got shortlisted in the students? category.
At the awards in Durban, South Africa, 7even Interactive pulled an actual win, it was awarded bronze not only as the only Nigerian winner but became the only 2017 Loeries winner to emerge in the entire West African sub-region. The winning work, tagged ?Frixion Vodka? is a self funded, outstanding Corporate Social Responsibility (CSR) material by the agency in the area of digital interactive and social media aimed at fighting against ?Rape?, a social ill that transcends geography and races. The agency got frontline Nigerian movie stars and social commentators to sign unto the project and talk about the social ill on the social media with a view to raising awareness and discourage such bestial act and also bring about respite to suffers and punishments for culprits.
Commenting on the award, Chief Operating Officer, COO, 7even Interactive, Taiwo Agboola, who expressed delight for the young agency to be acknowledged and given international recognition through the prestigious award expressed that although, ?we didn?t plan for it, we were just doing our stuff and we wanted to affect the society positively especially by being in the vanguard to raise voice against the endemic social vice ?rape. If in doing this an award of this magnitude comes our way, we are indeed appreciative of it,? the COO declared.
The agency objective is to ?raise awareness again the social vice- rape, by re-enacting it on a social media platform. The easiest way to define rape is sex without consent, the key word being without consent. Our objective was to get people, especially those that matter in social circles to discuss the 4-letter word ? Rape which has become a commonplace social ill which the society often sweep under the carpet,? he added.