By Jessica Hodgson
Google co-founder Sergey Brin said Thursday that he believes it?s a ?shame? that Yahoo had decreased its focus on Internet search, through its recently announced partnership with Microsoft.
Google co-founders Sergey Brin, left, and Larry Page
Yahoo in July agreed to a pact with Microsoft that effectively sees the Sunnyvale, Calif., Internet company outsource search to Microsoft.
Mr. Brin, who with Larry Page founded Google, said that, despite the company?s dominance of the Internet search-advertising market, he believes there is healthy competition. He?s disappointed, however, that Yahoo, for some time Google?s key competitor, is decreasing its work in that area.
?I think there?s a lot of interesting stuff going on,? he said at the Web 2.0 Summit in San Francisco. ?I think it?s a shame that Yahoo has abdicated that area. Yahoo had a number of interesting innovations there, and I wish they could have remained in search.?
Microsoft?s newly launched search engine, Bing, has also reminded Google that Internet search is a ?competitive market,? Mr. Brin added.
Separately, he said he was optimistic that the value of Internet advertising, particularly display advertising, would continue to rise, reflecting the efficiency of the medium compared with traditional advertising.
Mr. Brin added that he was ?surprised? at the opposition to Google Books Search, a project to digitize the world?s books, which has prompted widespread criticism and antitrust scrutiny.