Grads with any major would do well to take a course in marketing at some point in their collegiate careers. The job search is really about the marketing process. It begins with understanding the ?product;? what you offer, who will want it, how you?ll add value and then identifying potential customers (in this case employers) who will pay you.
Therefore a successful job search strategy requires that you:
1. Market ? identify the potential employers who would be a good mutual fit for acquiring you as talent, and,
2. Sell ? turn them into buyers by convincing them to hire you.
All the messages, documents, and interview prep a new grad develops must focus on marketing what they have to offer in all of their materials.
And then selling; closing the deal, accepting the offer, when they?ve positioned themselves as the most qualified applicant for the job. The Solution: Get Clear on Your Identity and Messaging to Construct Good Marketing Materials.
? Develop a marketing mindset and identify who your potential customers (employers) could be.
? Identify 15 to 20 target employers to whom you will direct your marketing efforts.
? Continually ask, ?Where do I find my potential customers (employers) and how do I connect with them??
? Use your networking tools to seek out connections into organizations, and ask for referrals to hiring managers.
? Use cold calling or cold emailing as a way to connect with hiring managers at your target employers. Interested in learning how to get your dream job in 90 Days?! Kindly visit: www. thecareerpublications. com/dreamjobpackage. html