Nigerian Ambassador to Ireland, Dr (Mrs) Kema Chikwe, has advanced reasons why goods produced in Nigeria cannot penetrate the Irish markets.
She made this disclosure while accompanying the Irish Trade and Economic Mission whose visit to Nigeria ends on Wednesday .
The reasons, according to Chikwe, are the deliberate lack of effort and will by the Nigerian private sector companies to break into the foreign markets, inability to meet the stringent sanitary standards demanded by European countries, poor packaging and labeling of products and poor quality of products.
According to Chikwe, "while the Irish exports are making major inroads into the Nigerian market with their finished export products, their Nigerian counterparts in the private sector are not performing to expectations."
The envoy also pointed out that in recent years, there had been a dearth of inward Irish investment into Nigeria. She however mentioned few Irish investments to include Guinness Nigeria Limited (now Diageo) and P.W Overseas Limited.
She added that the new Irish investment in recent years had been Glania which had invested about USD80million in milk production in Ikorodu-Lagos and Trinity Biotech which in partnership with the Federal Government built a laboratory in Shedan, Abuja to produce test kits for HIV/AIDS, TB and Malaria.
Chikwe said it is in an effort to address these imbalances in trade between Ireland and Nigeria and the lack of awareness of its potential to generate significant monetary returns for investors across a wide spectrum of business sectors that she is in Nigeria with the Irish team to alter the present circumstances.