« on: July 15, 2011, 09:42:46 PM »
Guaranteed Traffic to Your Website Using Butterfly Marketing
What Is Butterfly Marketing? When Mike Filsaime released the original Butterfly Marketing package, it was a game-changer. It was based on the ?butterfly effect? combined with viral marketing. Put simply, the butterfly effect is the concept that small actions can have big consequences over time.
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The origin of the butterfly effect idea was the book, ?Does God Play Dice??, by Ian Stewart. In it, he says,?The flapping of a single butterfly?s wing today produces a tiny change in the state of the atmosphere. Over a period of time, what the atmosphere actually does diverges from what it would have done. So, in a month?s time, a tornado that would have devastated the Indonesian coast doesn?t happen?? When Mike combined this idea with the idea of viral marketing, he discovered ?butterfly marketing?.
Viral Marketing Explained One of the things that set Butterfly Marketing apart was its use of ?Viral Marketing?. Nowadays, to the savvy internet marketer, it seems obvious, but back in 2005, very few marketers were actaully using it. What is ?Viral Marketing?? Probably the best example is Hotmail: before the World Wide Web, particularly before Hotmail, there was no real concept of viral marketing: there was no mechanism for it. But the web provided the perfect medium for viral marketing, and the people who owned Hotmail (it was bought by Microsoft later) came up with the first really successful application of it: Before Hotmail, there were no free email services (at least none that anybody ever heard of), and Hotmail used the free email service to advertise itself (by putting the tagline ?Get your free Hotmail account: Click Here? at the bottom of every email. The campaign went viral, and Hotmail soon had over 100 Million subscribers. All with virtually no advertising expense after the initial launch: the campaign spread itself, like a virus. Hence, the term, ?Viral Marketing?.
Viral Marketing With A Twist
The twist that Butterfly Marketing brought to the equation was to combine viral marketing with a free offer that caused a prospect to enter a ?sales funnel? (in other words, the free offer asked the prospect for contact information and permission to use it, then marketing messages for non-free products were sent), and giving the prospect the incentive to invite others to join them in the funnel. Butterfly Marketing 2. 0 A lot has changed since the release of the original Butterfly Marketing package; in fact, there?s been a major shift in how business is done on the web since the rise of ?Web 2. 0″. The smartest marketers realize that the old ways are getting less and less effective as time goes by: the old school ?push? marketing just doesn?t play on the new web. And if Maike Filsaime is anything, he?s one of the smartest marketers out there.
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So he?s completely revamped the Butterfly Marketing course to take into account the new realities of Web 2. 0, and he?s pulled the original Butterfly Marketing package off the web completely. It?s no longer available. Here?s a Squidoo Lens About Butterfly Marketing 2. 0 * Butterfly Marketing 2. 0
When Mike Filsaime launched the first version of Butterfly Marketing, it changed the face of internet marketing forever. This squidoo lens is all about that. Mike?s Big Gamble First, Mike took the original Butterfly Marketing package (which consists of high-end custom software and the training to go with it) off the market completely. (This package has been selling for USD $1,997 since it?s introduction 3 years ago, and, while only Mike knows the actual number of copies sold, it was certainly enough to make him a millionaire many times over). Then, he totally upgraded the package to account for the latest trends in marketing, added lots of new features, and renamed it ?Butterfly Malrketing 2. 0″.
Then, he took over $75,000 out of his own pocket to have 5,000 copies of the course printed up (the package consists of DVDs and Manuals that contain the software, the Butterfly Marketing system, and the training on how to use it all). And now, he?s going to give them all away! That?s right: he?s going to give 5,000 copies of his Butterfly Marketing 2. 0 package away for free! (Well, almost free; you only pay shipping and handling. ) The ?Fine Print? By now, you may be wondering, ?What?s the Catch?? Well, here?s the fine print: in order to get your free copy of Butterfly Marketing 2. 0, you have to agree to a free trial of his newsletter. Basically, Mike?s betting that enough people will stick with his newsletter to pay for all those $2,000 packages he?s giving away. A lot of big-name marketers would disagree with his strategy (and some of them already have pubicly done just that): they?d say he?s crazy to give up the $10 Million dollars he could easily make by selling those 5,000 courses for $2,000, just like he did with the original course. Maybe Mike knows something those other big-name marketers don?t? Yeah, But Is It Worth It? Has anybody really made anything by following this guy?s advice, or is he just blowing smoke and sending me a package of fluff to get me to subscribe to his newsletter?
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