Author Topic: MTN, Coca-Cola, FirstBank, Lead Top 50 Brands  (Read 449 times)

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MTN, Coca-Cola, FirstBank, Lead Top 50 Brands
« on: December 27, 2013, 11:20:52 AM »
Telecoms giant MTN Nigeria, Coca-Cola Nigeria and FirstBank Plc topped the list of the 50 major brands in Nigeria this year.

MTN had over 60 per cent of those who participated.

The brands were unveiled at the Lagos Airport Hotel in Ikeja.

The process started with a nomination from both indigenous and multinationals . After the evaluation, the brands were reduced to 100.

A profile of the brands is published in the Brand Nigeria journal.

Also, there is a special segment int the journal known as “Brands to watch” – these are vibrant brands.

For the test, there was an online evaluation software where the public could select their brands each of which was represented by its logo. Phone users participated in the survey.

Other criteria used were brand visibility, clarity of vision, market acceptability, values, customer service, healthiness, contribution to national development.

The evaluation was carried out by APT Brand International Limited and Vconnect Global Services Limited and the Certified Board of Administrators of Nigeria (CBAN).

The top brands are Access Bank Plc, Airtel Nigeria, Berger Paints Plc, Cadbury Plc, Chevron Nigeria, Coca-cola Nigeria Limited, Daar Group, Dangote Cement Plc, Dangote Sugar Plc, Diamond Bank Plc, Dufil Prima Food Plc, Etisalat Nigeria, Exxinmobil, First Bank Plc, Forteoil Plc, Friesland Wamco Nigeria Plc, Globacom Nigeria, Flour Mill Plc (Golden Penny), Gsk plc, Guaranty Trust Bank Plc, and Guiness Nigeria Plc.

Others were Honeywell Group,Iei Plc, Julius Berger Plc, Lafarge Cement Wapco Nigeria Plc, MTN Nigeria, Nahco Aviance Plc, Nestle Nigeria Plc, Nigerian Breweries Plc, Nokia West Africa, Oando Plc, Orange Drugs, Promasidor Nigeria, Punch Nigeria Limited, PZ Cussons Nigeria Plc, Samsung West Africa, Seven-up Bottling Company Plc, Shell Petroleum Development Company of Nig. Limited, Sifax Group. Silver bird Group, Stallion Group, Stanbic IBTC Bank Plc, Lacasera Company, Thisday Group, Total Nigeria Plc, Toyota Nigeria, UACN Plc, UBA Plc, Unilever Nigeria Plc and Zenith Bank Plc


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MTN, Coca-Cola, FirstBank, Lead Top 50 Brands
« on: December 27, 2013, 11:20:52 AM »

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