Author Topic: THE POWER OF PLAY ON THE INTERNET  (Read 2027 times)

Offline furtune

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THE POWER OF PLAY ON THE INTERNET
« on: April 25, 2008, 06:43:21 PM »
Game design and social networks are merging into one of the most persuasive forces on the net.

That assertion was made by a string of speakers at the Web 2.0 Expo in San Francisco."Social networking is a game in and of itself," explained Jennifer Pahlka, co-chair of the conference.

She highlighted networks such as Facebook and LinkedIn that make public the number of friends a person has, posts how well a user does on certain applications and displays what level they are at.

"There are all these game dynamics built into the social web," said Ms Pahlka.
"So the idea that there is a game market here and a web market here isn't true. The two are influencing each other."
Perhaps the greatest effect of that interplay can be seen in the rise and rise of the social gamer.

Recent figures by research firm Park Associates estimates that 34% of US adult internet users play online games weekly.

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THE POWER OF PLAY ON THE INTERNET
« on: April 25, 2008, 06:43:21 PM »

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