RIBENA NOW IN TRENDY BOTTLE

Filed in Food & Drink by on April 17, 2011

Ribena now in trendy bottle
By ANNA OKON
Sunday, 17 Apr 2011

Ribena

The great tasting blackcurrant health drink was re-launched in year 2010 in new and exciting packs as well as additional 150ml pack that costs only N50.

GlaxoSmithKline Marketing Director, Mrs. Hannah Oyebanjo, stated that, as a company that delights its consumers through innovation, GSK has come up with Ribena in PET bottle to accommodate teenagers and young adult consumers who cherish Ribena. The brand provides 100 per cent of the recommended daily allowance of Vitamin C that supports healthy growth.

Mrs. Oyebanjo further explained that, Ribena now also in trendy 500ml PET bottle gives consumers the option to choose among various sizes and variants, which offer the same satisfaction. “The brand has acquired good acceptability amongst consumers since it was introduced into the Nigerian market by Beecham PLC in 1983. It has since evolved into different variants and pack sizes,” she stated.

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