HAIR EXTENSIONS, ALWAYS WITH US

Filed in Beauty by on May 29, 2011

Hair extensions, always with us
By Anna Okon
Sunday, 29 May 2011

Hair extensions, always with us

Typically called weave-on among Nigerians, hair extensions are in the beauty scene to stay. Each new season in the industry heralds a revolution in the trend ushering in brands with names coined to attract the attention of the buying beauty conscious female. You have names like human hair, lace front wig, Indian weave-on, Brazillian weave-on and so on. Nollywood actress Ebube Nwagbo is one smart lady who has caught up with the runners in the weave-on race and she is competing with the energy of a Nigerian. Not content with sitting tight and waiting for scripts, the diva makes regular trips to Paris, USA and China, her mission? To source for hair extensions and accessories, custom made for her with her picture and the name ‘posh’ branded on the sleeve.

Playing true to the business acumen of her Eastern Nigerian roots, Ebube is digging her heels deep into the business with the addition of two new lines-’posh classic’ and ‘posh panache’. According to her, this set of products comes with better packaging and higher quality.

Nwagbo has chosen a good time and a very thriving business venture. Weave-on fixing is a trend that has come to stay in Nigeria, for this reason, manufacturers have found a huge market for hair extensions in this multi-populated African state. Models of hair extensions flood the market every day all year round. The price is also not an issue for ladies who would spend as much as N750, 000 to fix lace front wigs. Nwagbo is also smart enough to know that if it can sell in Nigeria, it can sell elsewhere, so she is putting structures in place to extend her trade beyond the shores of the country to other African states. Her aim she says is to knock down the existing big names in the industry.

Hair extension trend has been promoted among international divas like Tyra Banks, Charlize Theron, and even socialites like Paris Hilton. For years, hair extensions have gained acclaim as accessories that fashionably complete any outfit. They are worn to routinely change the look and lend glamour and shine to a hitherto dour appearance.

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