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B2B Marketing: Content Marketing Not A Campaign

Filed in Business by on November 11, 2017 0 Comments
B2B Marketing: Content Marketing Not A Campaign

Widely-read scholar and Vice President of Global Marketing Adele Sweetwood once wrote: “Content has become an especially critical component of the modern approach to marketing. Everything we do as marketers now involves some kind of content that has to be designed as channel-appropriate.” According to a survey carried out by Content Marketing Institute (CMI), 89 […]

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‘This Business Is A Twin I Never Had’

Filed in Business by on November 11, 2017 0 Comments
‘This Business Is A Twin I Never Had’

Fadele-Oluwafemi Iyanu David is the Chief Executive Officer of Afriprints. He is passionate about Africa and African fashion. In this interview with GBENGA ADERANTI, Fadele speaks about his business, challenges and plans. Excerpts: WHAT is your outfit all about? My outfit is set to bring back African culture, especially in our dressing. The aim is […]

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Reps To Investigate Soldier Sexual Harassment, Shooting Of A 17-Year-Old Girl In Plateau

Filed in News by on November 10, 2017 0 Comments
Reps To Investigate Soldier Sexual Harassment, Shooting Of A 17-Year-Old Girl In Plateau

Reps to investigate soldier sexual harassment, shooting of a 17-year-old girl in PlateauThe House of Representatives on Thursday resolved to investigate the alleged sexual harassment and shooting of a female student by a soldier in Plateau State. The action followed a motion jointly moved by Reps. Istifanus Gyang (Plateau-PDP) and Edward Pwajok (Plateau-APC). Moving the […]

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Baru: A Reporter’s Nightmare

Filed in News by on October 5, 2017 0 Comments
Baru: A Reporter’s Nightmare

Since he was appointed Group Managing Director of the Nigerian National Petroleum Corporation (NNPC) on July 4, last year, Dr. Maikanti Baru has been a nightmare to reporters. He neither grants interviews nor takes reporters’ questions at events or after delivering lectures – the few occassions when he meets face-to-face with reporters. He also does […]

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Let’s Have A People’s Constitution -Afe Babalola

Filed in News by on October 1, 2017 0 Comments
Let’s Have A People’s Constitution -Afe Babalola

Prominent lawyer, Chief Afe Babalola (SAN), is advocating what he calls a people’s constitution as Nigeria marks 57 years of independence. This, he said in a write up to mark the day, can be achieved through “a Sovereign National Conference and a referendum and the restoration of the 1963 Constitution.” Citing the current agitations for […]

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