Chi Wins Marketing World Awards

Filed in News by on December 1, 2017

Two of the most innovative brands from the stable of Chi Limited have been recognised at the Marketing World Awards for delivering superior values to the market and exhibiting excellence in upholding effective marketing strategies.

Chivita active vegetable fruit nectar won in the Best Use of Packaging category, Hollandia ChocoMalt Drink was recognised as the Emerging Brand of the Year in the Fast Moving Consumer Goods (FMCG) category.

The offer of vegetable and fruit juice in a packaging that does not require refrigeration and is free from contamination, along with a cutting edge design, rich vegetable, fruit and juice visuals combined perfectly with an appealing colour pallet, is one that resonates with consumers who lead an active lifestyle and are primed to achieve more.

Chi Limited’s Managing Director, Deepanjan Roy, indicated that the recognition of two of the company’s most recent innovative brands at the Marketing World Awards was a reflection of the resourcefulness and value-driven processes that have ensured product quality, from conception to packaging.

“The awards received by both of our brands at the Marketing World Awards show our continued desire to meet up with changing consumer needs. As always, the consumer is king; and thus, it is important to provide consumer satisfaction at all times. Innovation is key to achieving this. We are proud of these brands and their amazing stories of consumer satisfaction and achieved recognition,” he stated.

According to Akin Naphtal, Chief Executive Officer of Instinctwave, this year’s edition of the Marketing World Awards showcased the latest industry innovations and initiatives, while recognizing the exceptional work of marketing champions over the past 12 months. He reiterated that like the proverbial golden fish, innovative brands like Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink deserve the recognition.

“Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink have not only pioneered new segments in the juice and choco-based beverage markets but have also within the last 12 months, achieved consumer preference status in their respective categories through innovative offerings and packaging,” he said.

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