Valentine, good platform to promote family values
– Etisalat Chief Marketing Officer
By NETA NWOSU
Wednesday, Febuary 10, 2010

The innovative telecommunication company, Etisalat Nigeria, has disclosed that its current Valentine promo would promote family bonding among new and existing customers in addition to celebrating the season of love.
Chief Marketing Officer, Wael Ammar, noted that the promo is aimed at keeping customers connected to their family and loved ones at the Valentine season at a reduced cost to them.

“We believe in families values and consider the season of Valentine as an opportunity for us to demonstrate our commitment to promoting those values that uphold family bonding. No doubt, easy and affordable communication is a good platform for family bonding.

“We are aware of our esteemed customers’ need to reach out to their family and loved ones during this season and we are committed to helping them to achieve that. We know that this is a period the subscriber would like to express love to the people that matter most to them. It is our pleasure to provide a platform that will give them the joy of unlimited access to families, friends and colleagues in an affordable and simple way.”

The unique 9javaganza promo offers new and existing subscribers on Etisalat network the opportunity to enjoy free airtime to call friends and loved ones during weekends from February 1 to March 31, 2010. To maximize the amazing benefits of the offer, subscribers need to encourage friends and families to pick up Etisalat lines so they can get full advantage of the free on-net airtime during the period of the promo.
Ammar explained that with 9javaganza Valentine promo, subscribers are rewarded with half of the cumulative amount they spend during the week, for free calls during the weekend. According to him, “If a subscriber spends four hundred naira during the week, that is, Monday to Friday, he will be credited with two hundred naira free credit for on-net calls during the weekend. With this promo, the more a subscriber talks during the week, the more airtime he enjoys to make free on-net calls during the weekend.”

He urged all Etisalat subscribers to show love this season by giving the gift of Etisalat SIM cards to their loved ones who are not yet on the network so they can fully enjoy speaking the language of love especially on all weekends during the promo. Etisalat SIMs can be purchased from any Etisalat Experience Centres or dealer shops around Nigeria.
The promotion is another innovative promo Etisalat has unveiled in its just over one year of operations in Nigeria. In November 2009, 20 year-old medical student, Kizito Egeonu, won the one million dollar grand prize of the company’s 9jillions promo. Currently and until February 21, subscribers can also enjoy two months free subscription to the Blackberry Internet service if they buy any of the Blackberry phones available on the Etisalat network.